Skiing, Snow, Media and Mobile

About 15 years ago, during another big New York snowstorm, a Japanese TV crew caught me skiing up 8th Avenue from my then-apartment toward Central Park. I wouldn't have known about it, except one of my best friends, who is in Japan, asked if that could have been me skiing. (When he described it, I knew it was.)

Today, in another big snow dump, I had a very different, more communal, less surprising, and much more shared media experience. Skiing down Broadway then in Madison Square Park for a work break, I must have had my picture shot about about a dozen times. One couple told me they were from Barcelona. A Finnish man who MMS'd me the photo noted that Helsinki was similar in look to New York today. A blond woman who said she wasn't from New York shared another photo via email. An Indian mom and daughter chatted me up, asking if I was afraid to damage the skis on pavement.

It occurred to me how the image of my skiing on NY streets was shared to a wider group, geographically, with greater ease, and how easy it was for me to get a copy. How a larger number of people likely saw the video on Japanese broadcast TV, but that it got on the air that time through the filter of a cameraman who decided to shoot it, and a separate editorial chain all the way until air, and that the only personal connection happened when my friend happened to be watching, and gave me a call.

It occurred to me how much more communal the experience was today due to the media technology in everyone's hand and how I am now at least nominally connected a couple of them. Seeing those folks shooting my picture gave me a reason to talk to them, and them to me.

New world. I kinda like it.

Answering Kramer on the Future of Media

While I could quibble with Larry Kramer (@lkramer) on some of the finer points in his Seeking Alpha essay The Future of Media Gradually Coming Into Focus I agree with what he's saying.

When Larry says "media," he means largely text and non-fiction media. He says that editorially digital media are moving toward finding quality and authoritative voice and that there's no one business model, that there need to multiple revenue streams.

I would add that it's even better if there are multiple, offsetting revenue streams that represent different kinds of cashflows, work better in different conditions such as a strong or weak ad market and so on. There also has to be vigorous understanding and control of costs, with a willingness to spend on what really matters. For example, your coding operation today is as, if not more, important than your printing plants and distribution systems ever were. So are folks who can do great journalism that is honest, open and involves the community. And journalists and editors who understand a bit of how to market their work (social media, of course, is the 800-lb gorilla right now).

I would also add that media organizations have to have the skills of entrepreneurs: nimbleness, a willingness to try new things, a willingness, above all, to ask what Ken Auletta, in his book on Google calls, the engineer's way: Asking why things have to be the way they are. Can they be improved? For example, why does or should even a news organization make most prominent whatever happens to be most recent, in typical bloggish fashion. Can't, as Gawker and others Larry notes are now doing, they show some judgment and curation? On the revenue side, what is appropriate separation of editorial and commercial content? How far can you go to let advertisers into the mix, while still being transparent to users about what's happening (such as the "ad/slants" advertorial copy of True/Slant, now Forbes; or some attempts at Tina Brown's Daily Beast).

The big question I have -- and one I work every day to try to solve -- is whether the mix of new revenue streams and decreased costs of production and distribution can meet at a breakeven model. Every moment, there is downward pressure on ad pricing, and it has yet to be proven subscriptions can work. The landscape is flooded with events. Technology is relatively easy to produce but harder to sell. But there is, surely a bright side and we're starting to figure it out. I took a lot of grief (and was nevertheless happy for the "engagement" ) when I wrote on PBS MediaShift that journalism is getting better in many ways. I'm glad Larry sees hope as well. Now, I'm going to have to get his book, C-Scape, and see what prescriptions he gives.

ProPublica and Jay Rosen Team Up

"NYU media guru Jay Rosen is announcing a new partnership between his Studio 20 graduate students and ProPublica. Their goal is to research the most effective ways to unravel complex problems for an online audience, and then build new kinds of explainers to illuminate ProPublica’s research into issues like the foreclosure crisis, finance, healthcare, and the BP oil spill.

"It’s an ambitious project, and one that fits Rosen’s goal of transforming journalism schools into the R&D labs of the media industry."

ProPublica and Jay Rosen’s Studio 20 class at NYU team up to build — and share — “a better explainer” - Nieman Journalism Lab

iPad, PBS MediaShift and “Word of Mouth”

Sparked by my story on client @PBSMediaShift about the #iPad (”Are Magazine iPad Apps Profitable in the Long Haul?”), New Hampshire Public Media’s “Word of Mouth” program is to, on Tuesday, Nov. 30, feature Dorian for about 10 minutes talking about the latest in mag apps, technology and the like.

Links, more info and a Marie Claire iPad app video with an oddly masculine hand are here, on the Teeming Media site:

iPad, PBS MediaShift and “Word of Mouth”

Geo-Location Services Provide New Opportunities for News

"News organizations will want to play attention and be ready to provide the content the location services need and want -- restaurant reviews, event information, real estate listings, even hard news -- relevant to the spot a user happens to be. While services like Yelp and Craigslist have already grabbed some of the review and listings share, news organizations still have a strong brand presence and ties with local businesses they can exploit in the community.

Newsrooms, meanwhile, can monitor the services to see what trends, news or events might be getting attention in specific locales, and get a new layer of information and sources in addition to what they glean from social media like Twitter and Facebook. As one example, people may check in at a local performance or other event and become eyes and ears the news desk can reach out to for content.

On the business side, news organizations can structure deals in which local advertisers' ads on a website are enhanced with information on loyal customers provided by a geo-location service, and rewards are offered online to encourage more of the same."

From my piece today on Poynter Online.

Are Magazine iPad Apps Profitable in the Long Haul? | PBS

My latest on PBS MediaShift begins:

"Magazine editors and publishers are excited about tablet devices like the iPad.

In them, they see a chance to give consumers the best that digital media can offer -- and to be able to charge them for the content.

But does the profit from the apps justify the expense of building and marketing them? And even when the apps are profitable on their own, can they ever bring in enough revenue to sustain a sizable portion of the business?"

The rest is here: MediaShift Are Magazine iPad Apps Profitable in the Long Haul?

HTML5 vs. Apps Is Not a Contest. Each Has Advantages

Joe Monastiero (@appmobijoe) pointed out to me at #AdTechNY today that while HTML5 adds a lot of new functionality to browsers previously handled by plugins -- things like video and flash graphics and certain kinds of interactivity -- it doesn't account for the functionality mobile devices bring to the table: GPS, the "accelerometer," motion sensors, a contacts database with ability to connect to the contacts natively, certain kinds of touch screen swiping, and so on. True, there might be software workarounds or plugins for some of this (connect your address book through the browser, or open APIs that allows sharing of your email database). But the browser today doesn't generally allow those kinds of functionality that apps do. To add the functionality to the browsers would require that they become operating systems. (And, I'd add, that the machines that carry the operating systems become considerably more sophisticated.)

Then again, on the desktop, as this Technology Review story points out, HTML5 will allow for assembly and mashups of images, including video, with databases to create, as the story notes, a personalized image of someone running through a neighborhood when you put in an address. We can imagine all kinds of database mashups and functionality done on the fly to create new application-like experiences in an HTML5-compliant browser. We can assume the same kinds of functionality will come to mobile devices.

True, there is the nascent Chrome OS, and we could see the day when Safari has the functionality of Objective C. But for now, I'd say, Joe has a point for mobile devices. Not that HTML5 won't take hold, and not that a lot of functions will be handled by browsers on mobile devices, and not that you shouldn't have a good mobile site if a lot of your user base accesses your site via mobile platforms. But don't expect to be able to give them all the functionality through the browser that you can through an app. (And, as an exec at Ad Mob pointed out, you can sometimes access HTML5 browser functions through an app, anyway.)