MediaFlect
Reflections on InFlection Points in Media and Business
The New Truth in Advertising in 2010
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I was surfing recently on one of the tech sites I visit when I saw this ad from Microsoft purporting to show a live stream of people thrill...
Gordon Crovitz on NYTimes' Metering Strategy
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I asked Gordon Crovitz, co-founder of Journalism Online and former Wall St. Journal publisher (who helped lead the charge there to find the ...
Twitter 'Phenomenal' for Traffic Says Rafat Ali
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Rafat, founder, publisher and editor in chief of Paid Content and its Content Next network, talks about how the site is playing with Twitte...
“Creepy” Advertising, Video and (D’uh) Making Money
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Live from the offices of the Interactive Advertising Bureau, the trade association for interactive marketing in the United States, Dorian B...
Bing and Google Go After Each Other With Ads
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Trying to woo News Corp. isn't the only way Bing is taking it to Google. They're also placing ads on the Google site. Looking recen...
Women and Social Marketing
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"We're seeing a divide right now of where the women are leaping ahead of the brand and the brands are struggling to find how best t...
Testing CUNY's New Business Models with Adjusted Assumptions
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My poking and probing shows that when the assumptions are changed to less optimistic but still reasonable scenarios, the models can swing to...
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