"In the online video syndication space, the largest video owners will not be the broadcasters. It's going to be the newspapers." That prediction from Critical Mention CEO Sean Morgan at this morning's NYMIEG breakfast (full disclosure: I'll be moderating a breakfast in June on career change in media for NYMIEG). Morgan mentioned how a local TV station in San Jose produces, maybe, five or six videos a day, but the San Jose Mercury newspaper produces 60.
"When we see these newspapers turn the corner by adopting new technologies that allow them to put a braodcast voice on their text news, the market is going to erupt."
Takes the "get ready for a video ad explosion led by the the NY Times" idea a big step further. And quite a prediction from a guy whose bread and butter today is from the broadcast affiliates -- putting their conent up behind a paid wall that others pay to access, search (via closed captioning), tag, organize, import, etc. (It's basically a video clip and syndication service much like the older one that employs people watching hours of video and transcribing it, then shipping it around the country).
Morgan also took the wraps off a free version of Critical Mention called Clip Syndicate that he said will offer clips for free that the stations (and others?) want to distribute without the wall in front if it. It won't, he said, eat Critical Mention's lunch. He made an analogy to Google vs. LexisNexis. Nexis, he noted after the event, has more sophisticated search and manipulation and organization tools.
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