Google's Smart Privacy Move

Google today is calling for global privacy rules (Reuters via CNET).

Google, unhappy with what it calls a patchwork of conflicting privacy rules in some countries and a complete lack in many others, is pressing for action amid criticism about the enormous access to personal information on the Web.

Google has, as the article notes, had its own privacy issues. A cynic could say the company's call for uniform rules over the next five years is just a way to get five years of breathing room. But it also could be a smart way to get out in front of the issue.