Web Analytics - Marking and Measuring

While many zigged over to the Tech Meetup tonight I zagged over to the Web Analytics meetup (largely because I'm moderating a session on it at the Online News Association conference in Toronto, and want to sound less stupid in the questions I ask). Learned a few interesting things: Google Analytics' "Urchin Tracker" can not only track clicks off the site, but also actions within Ajax, such as mouseovers, cursor moves, clicks within the application, even timelines in Flash to, say, track how long someone has watched a video for.

If this is all G(r)eek to you, don't worry. But it's nifty that a free Web analytics package can do this, now.

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