As We Were Saying About Apple's Rise ...


Here's a picture from the Apple Store on Fifth Ave from Christmas day, from SAI, reinforcing both their point and ours about how the stores are a stroke of genius and Apple will come on stronger next year.

There's also intelligent commenting on the post below about why Apple WON'T become the big enterprise solution any time soon. Granted, as the second commenter says, that Microsoft is a software company. But he(?) also points out that that Apple should make gains in the college market. And as I pointed out, there's more growth in small than large businesses. Overall, I see a trend toward Apple. A hardware company, yes, but so intertwined with software as to be a software marketer, as well. With a huge brand. "Nobody ever got fired for choosing Microsoft," perhaps. But at a certain point, could Apples become as safe a choice, if Microsoft machines become perceived as too cumbersome, too virus-laden, too difficult to refit , too expensive to frequently upgrade and reconfigure?

3 comments:

Anonymous said...

Please explain to me why Apple needs to be a part of "Enterprise" to be a successful company. Everyone always says this. Which is a bigger market? I think this phrase is just something people say, just to have something to say. The only reason it will take a while is because of IT dept. zealotry for everything Microsoft.

Neil Anderson said...

Maybe someone who buys Microsoft should be fired. :)

Dorian Benkoil said...

Apple has traditionally had low single digits of personal computer sales, with non-Apple computer running Windows in the 90 percent range. Apple is gaining: Some Web sites s show as much as 20% of their browser traffic from Apples.

Still, that huge Microsoft embedded base comes largely from the business/corporate sphere. "Enterprise" is another way of saying that. It's big money, large purchases and very hard to crack, but over time if Apple can get inroads there, they'll have a more secure and predictable revenue stream over time.