I'm the worst example oright now, because I haven't been blogging in here (or at my company site TeemingMedia.com) often enough -- I can't seem to find the "down moments" that Instapundit Glenn Reynolds refers to. I guess being busy is a good thing.
But Scoble has some good tips for blogging, and how 4-Hour-Work-Week's Tim Ferriss and others make it a conversation with bloggers, get in on the back-and-forth, and score big PR. Not about sending out press releases, or announcements, but rather cultivation and relationships over time. No surprises, but a good story. Here, in Fast Company (and thanks for pointing it out -- you know who you are).