Shelly calls NBC exec Ben Silverman courageous for being willing to admit managing for margins. Silverman, though, is simply repeating what his boss Jeff Zucker said a couple months ago before the big TV "Upfront" sales presentations:
We’re managing for margin, not for ratings. So it’s the expense of our shows, the consistency of our shows being on the schedule. It’s not determined by the size of the ratings.
Zucker raised eyebrows at the time for honestly addressing speaking the financial side ahead of a big sales show.