Reflections on InFlection Points in Media and Business
HP: 9 Terrbytes of Video Per Month
If anyone doubts that corporate video can get an audience: Hewlett Packard monthly serves nine terrabytes, equal to millions and millions of views, according to Daniel Webster of The Feedroom, which serves the video. "You have to have lots of content and refresh it constantly," he notes. And, for HP, it's a marketing cost, covered in part by the money they save using the Internet to distribute video that used to cost many millions more to send around by satellite. Much of this is internal video. He was speaking at the Web 2.0 conference.