It's surprising to me how difficult it can be not to produce a great seminar but rather to figure out how to price it. Pricing, of course, is a science in itself with people getting Phd's to figure out its ins and outs and teach it at prestigious business schools. My partner at Scribe Media, Peter Cervieri (a graduate of one of those schools), has written a very open post on the Scribe site talking about some discussions he and I have been having about how to price our 'Finance for Media Professionals' video course.
I'd be grateful for your feedback. The post is here. You can comment there or below.
We have to cover our costs, and also want to make the video as widely available as possible. We want to make at least some profit. Price it low, and we might sell more copies. Price it higher, and we may sell fewer but make more money. Those who attended the shoot told us they thought we could charge $149-$179.