"We're seeing a divide right now of where the women are leaping ahead of the brand and the brands are struggling to find how best to interact with them."
From Social Network Branding Fails to Sway Female Purchasing
From Social Network Branding Fails to Sway Female Purchasing
1 comment:
Very interesting. However P&G beinggirl.com site proves just the opposite. P&G found that social media marketing was 4 times more effective per dollar spend that traditional social media.
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