Social Media Weekend: ROI and @FredWilson

I'll will be introducing VC extraodinaire Fred Wilson, for his keynote address on Friday evening to kick off Social Media Weekend in NY, and presenting on “The ROI of Social Media” on Saturday. It's great to have one of the highest-profile investors around talk at the Columbia J-school about what makes it all work. (Sorry, no seats available for tonight, though there are spots for the rest of the festivities.)

Saturday will be on how can you measure whether what you’re doing to be part of the Twitter, Facebook and every other “conversation” is actually worth what it’s costing you.

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