My friend and mentor Vin Crosbie, a digital media consultant, writes those amusing words over at his blog explaining why he is bothering to do a "brain dump" and tell the world what he thinks even though he's a consultant and could presumably charge for the knowledge. And his knowledge on this day goes to how newspapers can double their digital revenue percentage from 5% to 10%: by cutting their print intake in half. Ouch.
Vin's preparing an essay that's turned into a 20,000 word "treatise" on the state of the newspaper industry. Notwistanding my previous post, I think he'll say something that's a little bit more glum than the E&P article saying print isn't dead.
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