Congdon Mainstreams Herself (to Oblivion?)

Amanda Congdon's "schtick" at RocketBoom was fun and offbeat and made you feel like you'd "discovered" her even if you were the 275,000th person to have viewed her video. Moving to ABC News, and then becoming a spokesperson for DuPont and American Express she's becoming, to my eye, just another "talent." She may do well. But what's different or original? Does she have a sustainable "brand"? How long can she last as someone doing the typical loud-voiced, mic-in-hand schilling for paying customers with no real personality or verve or anything that's uniquely her?

And this doesn't even confront the ethical issues Jeff Jarvis and Radar have explored, of being a journalist and a schill at the same time.

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