Implications of an Olympic Boycott

It’s generally felt that the Olympics will be one of two main reasons the U.S. advertising market doesn’t completely tank this year. (The other is political ad spending -- which is why local TV stations hope the Obama-Clinton imbroglio continues.)

among major advertising outlets -- meaning, basically, TV -- the Olympics and presidential elections are the two main things that will keep the dollars up this year.

So, if there’s a boycott of any kind, the effects will be felt in media. There are already some saying they won’t be watching, or buying from sponsors.