Magazine Publishers of America writes that the new prime time for Web video is noon. Jim Louderbeck of Revision3 says, via PaidContent, "there are now three primetimes beer-drinking relaxers at 8pm-11pm; bored office workers at 12pm-2pm and now young male geeks at home12am-4am on a Saturday night:"I’ll leave it to you to figure out what they’re looking for."
Noon, we've known about for years. And it moves across the country along with the timezones. Lunchtime, people log on from their fast at-work connections. We've also sometimes seen the uptick in the evening. Saturday late night is a new one.