Reflections on InFlection Points in Media and Business
YouTube's Easy Fix
There's so much talk about whether YouTube cancontribute serious revenue to Google's bottom line because they don't right now have the right to put ads on content they haven't licensed. That seems easy enough to fix: Make the right to show ads part of the uploading agreement for the average user. Offer a rev-share to sweeten the deal for anyone getting over a certain number of views.