I am lucky enough to have the first in-depth interview with leading digital ad industry analyst Alan Schanzer in his new role, next Teusday. Schanzer, who’s leaving MEC Interaction as managing partner to become chief strategy officer at Undertone Networks will be appearing with Chris Cunningham, the CEO of Appsavvy, which just received $3.1 million in financing. Noon, Tuesday, Oct. 21.
They'll talk about where the smart ad dollars go. Even as the economy contracts, digital media is expected to grow. But there are so many choices — so much “fragmentation” — that it can be daunting to know where to spend ad dollars to reach the right audience. Display ads on major media sites? So-called “vertical” networks? Search engines like Google? Or will everyone retrench to the “quality” brands of known media in TV, radio and print? Our guests will talk about where the smart money is headed, how to understand the ad market, when and where to spend, and take your questions.
More details here.