Bloomberg LP's Andrew Lack holds up Michael Wolff's 1999 book "Burn Rate," which he would read from later, in part to chide Wolff, at the Digital Hollywood Advertising 2.0 summit in New York. Hashtag #dhadv on Twitter has some running commentary on their vigorous back and forth.
Wolff's take, largely, is that old media (Bloomberg included) is on the outs, and won't survive. Lack says that quality -- Bloomberg, NY Times, etc. -- will and must survive and that those businesses Wolff is writing off still exist, strongly. Lack of course is the former president of NBC News. Bloomberg hired him to oversee Bloomberg News' radio, television and interactive divisions, according to the Wall Street Journal.
No comments:
Post a Comment