Reflections on InFlection Points in Media and Business
News and Advertising Converge
It's fascinating how the language of news and advertising are converging. Both sides now are talking of the need to "engage" their audiences, stop preaching from on high and include others in "the discussion" or "the conversation." Straddling the two worlds, as I do, I see them coming closing together than ever, rather than being diametrically opposed universes, as they used to be.