This morning, he revealed another venture which will be a U.S. version of the popular Mexican digital magazine Indigo. There are prototypes here, though Roger says it’s not done, and it will be named something other than “Indigo” for its north of the border version. He talked a bit about why this is Flash, and not a digital magazine technology like NextBook or Zinio, and I'd boil it down to greater functionality for a wider audience than those proprietary and more closed systems.
In a wide ranging discussion with a wonderfully combative audience trying to take Roger (and me) to task for the idea that there even needs to be such a thing as a “magazine” on the Web (even though we didn't really say that) or anything approaching traditional literacy (even though I'm not sure we really said that), Roger talked of the editor Ramon Alberto Garza whom he quoted, when asked what should be the sections of a general interest newspaper
Later, at the AlwaysOn conference, which I ran to after the Roger Black breakfast, Jeff Jarvis blogged about “lazy advertisers who don’t want to converse with us.” Conversation -- not content, according to Jeff -- is what the Web is about, about “connections and relationships” which would, if I think about it for a sec, be me and mine connecting with us, and then them. An my friend and mentor Ed Fields, a finance consultant and expert lecturer, pointed out another reason the Web works for him that's related: “When I read a newspaper I’m letting somebody I never met decide what’s important for me. That’s not true on the Internet.” He was adding to a comment by Fred Seibert, also at the breakfast, who pointed out that his daily front page didn’t rely on any one writer, or any universe created by a magazine editor or any other editor, for that matter. It was, rather, created by him, aggregating and hunting and assembling what he wanted to read from the sources he wanted, and, he said, was every bit as immersive for him as a glossy mag is for any fan of that genre.