Bing and Google Go After Each Other With Ads

Trying to woo News Corp. isn't the only way Bing is taking it to Google. They're also placing ads on the Google site. Looking recently for a restaurant to have a business lunch at in New York, I noticed when I searched on Google Maps that Bing had placed an ad there.

And when I went to Bing, guess what? Google was doing the same.

(By the way, my search was a little too "natural language" for both sites. But that's a different story.)




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Women and Social Marketing

"We're seeing a divide right now of where the women are leaping ahead of the brand and the brands are struggling to find how best to interact with them."

From Social Network Branding Fails to Sway Female Purchasing

Testing CUNY's New Business Models with Adjusted Assumptions

My poking and probing shows that when the assumptions are changed to less optimistic but still reasonable scenarios, the models can swing to much lower profit levels or even losses.

My latest Poynter e-Media Tidbits column