CBS Buying CNET Makes Sense?

CBS buying CNET might make sense financially and the chart they released (see bottom of post) showing the various properties makes a good case for "synergies" of adding unduplicated audience in various verticals. CBS Chief Les Moonves, in PaidContent interview, makes a good case for the assets and how they all fit.

It's the operational part -- integrating the two -- that will be a challenge. Very different cultures, even if CNET is one of the more traditional-style companies in its space.

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