Movies Done by Research? Fie.

“Everybody has all this research being done and yet I don’t see any higher percentage of hits being made ... Instinct is at almost always better than all this computerized data and pretesting of titles and this ridiculousness that makes everyone feel secure but shouldn’t.” -- Brad Bird, winner of the WGA’s lifetime achievement award, and writer and actor for Pixar, on KCRW’s The Business, May 5 (a rerun)

"The business school graduate wants to feel there's a repeatable, dependable set of circumstances that is always a hit.... but it's all made on a very instinctive, childlike level. I hate them trying to impose business school logic on something as dreamlike as film."

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