This is a WSJ News Alert Why, Exactly?

Sure, Alex Rodriguez is a star, and it's a big deal in advertising and entertainment circles that he's signed with a given talent agency. But why exactly is this worth interrupting us on Monday evening (I'm signed up for general WSJ alerts, not every last smidgeon of entertainment or sports news).

WSJ.com Editors to DORIAN
show details 7:40 PM (1 hour ago)

Reply

__________________________________
NEWS ALERT
from The Wall Street Journal


July 21, 2008

New York Yankees star Alex Rodriguez has signed on with the William Morris Agency. William Morris, the Beverly Hills, Calif.-based talent representation company, has a client list that includes some of the biggest names in entertainment, sports and the corporate world. For Mr. Rodriguez, the move marks the latest turn in his relationship with Scott Boras, one of baseball's most successful and controversial agents. Mr. Boras, who has represented Mr. Rodriguez throughout his career, said he will continue to represent Mr. Rodriguez in any baseball-related negotiations.

http://online.wsj.com/article/SB121667673378471533.html?mod=djemalertNEWS