Journalists and Business

Was talking with Jeff Jarvis, Anthony Moor, and another professional this evening at the Online News Association conference about journalists studying business issues. While Jarvis, who teaches an entrepreneurial journalism course, (rightly) said journalists don't need MBA-level business training, he and I agreed business acumen is needed. The question, though, came up of how to convince journalists they should learn anything about the business side. (I don't see the divider like I once did.) Here's one answer:

Only a fool doesn't care about the value of his work. And one of the best ways to understand the value being placed on what you do is to understand the ways business people think about it. That way, you have a much better chance of making sure you continue to have work to do, that it's sustained.

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