Ad Spend Down, IAB Says. Is it Right, Though?

Over at PaidContent, David Kaplan writes of the new IAB report saying ad spend is down more than 5 percent. Online.

But I ask (becuase PaidContent belched my comment): "Are other things that are now marketing but not ads in the traditional sense included in this?

"Virtual goods, Facebook fan pages, content widgets, dedicated blogs, YouTube videos, sms text messages, outdoor ads on digital signage, etc, etc.

Cuz if we count those, bet we'd see more money moving to digital than ever."

No comments: