Redesign as Psychotherapy

I like this post from @Jason_Pontin, editor and publisher of Technology Review on their print, Web and other interface redesign, led by @rogerblack. He's right: a redesign is a chance to think through your whole strategy, and should flow from there. Everything should. (Not that it's easy!)

"It's more interesting to think about our redesign as a form of institutional psychotherapy: it provided us with the opportunity to re-examine how we publish our journalism. The new designs are the formalization of a strategy I announced in a column (and elaborated upon in a blog posting), 'How to Save Media,' in May 2009. Part of that strategy was to expand our number of publishing platforms to include tablets and smart phones. If you've not tried reading Technology Review on one of these electronic devices, do: I am sure you'll like it."

http://www.technologyreview.com/blog/pontin/23489/