Are Magazine iPad Apps Profitable in the Long Haul? | PBS

My latest on PBS MediaShift begins:

"Magazine editors and publishers are excited about tablet devices like the iPad.

In them, they see a chance to give consumers the best that digital media can offer -- and to be able to charge them for the content.

But does the profit from the apps justify the expense of building and marketing them? And even when the apps are profitable on their own, can they ever bring in enough revenue to sustain a sizable portion of the business?"

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