Google's Had Privacy Issue for 5 Years

With all the hubbub about Google's new privacy policy and how they're tying data together from their various sources to give better search results and ads, I thought I'd take a look at a piece I wrote more than five years ago on the topic of "Google's Looming Threat" -- which was privacy. Even then, in June of 2007, I wrote, Google faced a "burgeoning challenge".

Is there any other company that knows more about individuals - their preferences, their desires, their habits, their friends, their purchases, even the documents on their computers? And is there anything preventing Google from using that information?.... Now imagine aggregating all that information on an individual, then cross-referencing it with any searches the person has done, any books they've looked at online in Google Books, any videos they've looked at in or uploaded to Google's YouTube, or any documents Google Desktop has found on their hard drive. For Google's engineers, it would be a technically trivial exercise.

You can read the whole piece on Google's Looming Privacy Threat at the site of my company, Teeming Media.