Naked Media: Be Less Social, Don't Measure

You should use digital media to find out what your consumers want and give it to them. Right? Maybe not. Every dollar spent on ads today should be measurable and trackable. True? Well, no.

Join us Wednesday at noon, ET, for our next episode of Naked Media when Brian Reich and Kendall Allen help host Dorian Benkoil shake up the conventional wisdom about the media.

Details here.

Naked Media, Episode 3, Part II

In which Erin Byrne talks about how being open has gotten her in trouble, and we ask a lot of user questions.

We've also created a little confusion about what Naked Media is. The answer: a show about media we're producing in partnership with Scribe Media.

Ask Two Digital Strategists

Next guests on Naked Media: Chief Digital Strategist for Marsteller, Erin Byrne, and Ogilvy digital strategist Ben Ezrick. We'll ask 'em about viral video, crisis management, and just what a digital strategist is, anyway.

UPDATE: Great, fun show. Watch TeemingMedia.com to catch it on demand.

Good PR: It's the Conversation, Stupid

I'm the worst example oright now, because I haven't been blogging in here (or at my company site TeemingMedia.com) often enough -- I can't seem to find the "down moments" that Instapundit Glenn Reynolds refers to. I guess being busy is a good thing.

But Scoble has some good tips for blogging, and how 4-Hour-Work-Week's Tim Ferriss and others make it a conversation with bloggers, get in on the back-and-forth, and score big PR. Not about sending out press releases, or announcements, but rather cultivation and relationships over time. No surprises, but a good story. Here, in Fast Company (and thanks for pointing it out -- you know who you are).