The Attributes of a Journalist or Marketer

In a sign the universes of marketing and journalism are converging, Hilary Schneider, EVP of Yahoo's Local Markets and Commerce Division and the Yahoo publisher network gave a list of attributes (she wasn't completely clear but I think she meant) that journalistic content has to follow. She was speaking at the Online News Association Conference. And, surprising, the New York Times' International Herald Tribune's Michael Oreskes, giving the second-day keynote, stole her slides and showed them again. With some paraphrasing:

1. Obligation to the truth
2. Loyalty to citizens
3. Disclosure and verification
4. Maintaining independence (her slide actually said "an independence" but I'll trust that was a typo
5. Independent monitor of power
6. Forum for public criticism and compromise
7. Make the significant interesting and relevant
8. Keep news competitive and proportional
9. Exercise personal conscience

It as a bit surrealistic. Schneider spent some time talking about brands and marketing, and Oreskes was all about democracy and free speech.

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