Showing posts with label Dorian Benkoil. Show all posts
Showing posts with label Dorian Benkoil. Show all posts
Meanwhile, Over at Tumblr
I've been doing a lot of posting of things I find interesting, and excerpts of my own writing and projects, on my Tumblog. In fact, I may move this blog to Tumblr.
Naked Media Measurement Jingle (and Show)
And the show, with Jon Gibs of Nielsen, and Todd Juenger of TiVo, talking about the ins and outs of media measurement.
To Build a Better Trade Show
I was recently asked by the good folks at The Hired Guns for "blue sky" thoughts on what might make a trade show or conference work better, in the future. It seems that people attending these days aren't getting enough to justify the couple thou it can cost to attend, and the sponsors and exhibitors and speakers are generating the interest they would like. Maybe the typical "panel speaks, then some networking happens in little segments" format is a bit tired.
I asked "how blue sky do you want? Star ship Enterprise holodeck? MIT Media Lab? Something else?" And was told to go with the Media Lab and maybe some more pragmatics. So here, with a little editing, is what I submitted, for all to share. Love to have your thoughts, as well, through this, Twitter (@dorianbenkoil) or, if you can access it, directly into my biochip implant.
What would, both in technology and other ways of conceiving, make conferences, events, trade shows that much more effective?
Conference/Trade show, Blue Sky thoughts:
I asked "how blue sky do you want? Star ship Enterprise holodeck? MIT Media Lab? Something else?" And was told to go with the Media Lab and maybe some more pragmatics. So here, with a little editing, is what I submitted, for all to share. Love to have your thoughts, as well, through this, Twitter (@dorianbenkoil) or, if you can access it, directly into my biochip implant.
What would, both in technology and other ways of conceiving, make conferences, events, trade shows that much more effective?
Conference/Trade show, Blue Sky thoughts:
- Equip conference goers with a smart phone app that allows them to interact with each other at the conf across sessions, monitor the session they want, tap into Twitter feeds, etc. Later, aggregate those communications, and combine with Twitter hashtags and other parsing and sorting mechanism, to create an intelligent cloud of info that will inform coverage of the conf. Hook the app up to a private social network for cross-platform aggregation.
- Enable GPS monitoring of above for a geographic overlay.
- Equip conference goers with “ear-cams” small mounted cameras (and mics, perhaps) that record everything each of them see. Aggregate that video in a rich chat platform that allows someone to select an individual’s video. Allow those who pay to attend the conference special abilities to slice, dice, parse and access the videos both in real time and later. (This could also offer sponsors a further opportunity of a more packaged video product, honing in on their specific interests and target group.
- Cameras in the hands of all, aggregated in a video chat displayed on site, and integrated with outside video, for a flexible, video chat conference that those in the panel can also interact in real time. Similar to above, but minus the "ear cam".
- Audience cams. Point a handful of cameras at the audience, remote-controlled. Use these later, more packaged, as a service to sponsors, speakers, etc., to gauge the reactions to specific speakers, presentations, etc.
- Allow remote attendees to select at will from an array of cameras, audio, etc. Aggregate it with Twitter and any other feeds, coverage, etc.
- Have goers volunteer to be part of an attendee panel (panel in the media-measurement, not conference sense). Monitor their media consumption and communication before and after the show to see how the show influences it.
- Rather than separate SF and NY and LA and Boston and ... conferences, have one, but conduct them with virtual rooms, so they interact with each other in real time. Today, teleconferencing and Second Life. Tomorrow, virtual chambers, holo-deck like, as the one that’s being developed at Media Lab. This is not a stunt, but rather a real-time interaction and a way to get the geographically influenced ideas cross-pollinating.
- Discussion turned inside-out, where the participants are mic’d and the panelists circulate among them.
- Panel interaction with Twitter (and any other real-time chat mechanism). Those on stage are ENCOURAGED to tweet, photograph, video, etc., for a multilayered portrayal of the event, and interaction with people in a more multi-dimensional way than panel speaks, question’s asked, panelists respond. So, for example, someone watching could see not just a camera pointing at the panel with that audio, but also click to see a camera of what a panelist sees, read his/her tweets, and so on.
- Those at the event are tasked with specific brainstorming, and in breakout groups devise solutions, virtually, on site and virtual shared environments. EG, the question of the day can be “how do we come up with financial models for journalism — in 2 hours come up with a spreadsheet and mockups. Go group.” Or “Here’s the product. Spread it virally. Prove the concept. Go.”
- My friend Luke Haseloff has suggested that events, rather than allowing people to rush the stage to talk to speakers, put the speakers quickly at round tables where they can lead a sort of after-panel discussion.
Larry Kramer: Another Financial News Venture
Larry Kramer, who founded Marketwatch and sold it to Dow Jones for $500 million, hints that he'll be getting back into the news business, maybe even financial and business news, in this segment of Naked Media.
Crovitz, Brill in New Pay Journalism Project
Steve Outing today pointed me to Journalism Online, a new attempt to charge for journalistic content. The press release makes it seem they’ll be offering readers a way to pay one price and pick from among paid content they want, and publishers a chance to make their efforts available at a price point they choose. Users will be able to pick stories a la carte, or via subscription. The release frequently mentions newspapers, but also says there are talks with magazines.
The release says ads, alone, can’t and never have paid for quality journalism. Maybe not. And we’ll find out if J.O. is right that Americans will pay for journalism because they understand it needs to be supported. I’m not so sure. They will pay for convenience, ease of use, utility and access they wouldn’t otherwise have.
What will make this work, I think, is from the reader side:
... and for publishers:
I can imagine some arduous negotiations with publishers, many of whom will take the position that their content is invaluable, deserves a higher percentage, and so on. J.O. will have to hold the line and figure out incentives, as well as, perhaps, cut some special deals for must-have publications. I also can’t help but wonder what scale Journalism Online needs to break even. It would seem to be a perfect model from their standpoint -- they are a platform, with relatively low cost, paying nothing to create content, and can scale at little incremental cost. If the application they provide goes on the publisher site, even easier for J.O. The only stipulation for publishers is that they charge for at least some of their content, meaning they can still make much of it free, and, presumably, get the benefits of linking, SEO and the like.
It will be a delicate and difficult balance among all the participants, and finding terms they all can live with. There will have to be adjustments over time. Other experiments along these lines -- including Congoo, in which I was a minor participant -- have not been overwhelming successes. Still, with Gordon Crovitz participating, it could work. He’s the former Wall Street Journal publisher who’s been lionized for helping build the WSJ.com brand to, maybe $100 million per year in subscriptions, a figure Larry Kramer mentioned on Naked Media yesterday (we’re promised the on demand version will be ready this week; check NakedMedia.org).
What media consumer isn’t enticed by the idea of paying one reasonable price and then getting whatever you want from, say, a swathe of subscription newspapers and magazines? This was an attraction of AOL in earlier days (they offered Time Inc. magazines through the service), and got them some added subscriptions. What if we could also add publications from Conde Nast, Meredith, Hearst and others? What if it were also the Financial Times and Wall Street Journal? (But can J.O. really herd all these cats together?) J.O. will have to be significantly less expensive than existing aggregators like Factiva, as well. And, Crovitz had the WSJ to work with -- that’s was a preeminent must-have brand for a well-heeled, info-hungry mobile audience.
The other founders are Court TV and American Lawyer founder Stephen Brill, and former cable exec Leo Hindery.
The release says ads, alone, can’t and never have paid for quality journalism. Maybe not. And we’ll find out if J.O. is right that Americans will pay for journalism because they understand it needs to be supported. I’m not so sure. They will pay for convenience, ease of use, utility and access they wouldn’t otherwise have.
What will make this work, I think, is from the reader side:
- if they can get what they want with ease
- if the price point is low enough that convenience outweighs the desire to go hunting for the info elsewhere (think iTunes)
- If there are enough publications available
- if the content is not commoditized or the kinds of stuff available so many other places that it’s easy to find. (I doubt breaking news or big stories available all over the place will make much money.)
... and for publishers:
- the ability to make additional incremental revenue from content they couldn’t get on their own.
- strong Incentives to cooperate in the project rather than go it alone, as they’re so used to doing
ease of installation and use - flexible pricing -- Journalism Online is promising to let publishers charge their own prices and adjust them.
- data, which J.O. is also promising, to allow quick changes in pricing, story mix, etc. (“Journalism Online will provide reports to member publishers on which strategies and tactics are achieving the best results in building circulation revenue while maintaining the traffic necessary to support advertising revenue.”)
- assurance their content won’t be pilfered, will be in an environment they can trust in every sense
- enough revenue and revenue share that they’ll feel it’s a fair shake, that J.O. isn’t taking too much of a cut.
I can imagine some arduous negotiations with publishers, many of whom will take the position that their content is invaluable, deserves a higher percentage, and so on. J.O. will have to hold the line and figure out incentives, as well as, perhaps, cut some special deals for must-have publications. I also can’t help but wonder what scale Journalism Online needs to break even. It would seem to be a perfect model from their standpoint -- they are a platform, with relatively low cost, paying nothing to create content, and can scale at little incremental cost. If the application they provide goes on the publisher site, even easier for J.O. The only stipulation for publishers is that they charge for at least some of their content, meaning they can still make much of it free, and, presumably, get the benefits of linking, SEO and the like.
It will be a delicate and difficult balance among all the participants, and finding terms they all can live with. There will have to be adjustments over time. Other experiments along these lines -- including Congoo, in which I was a minor participant -- have not been overwhelming successes. Still, with Gordon Crovitz participating, it could work. He’s the former Wall Street Journal publisher who’s been lionized for helping build the WSJ.com brand to, maybe $100 million per year in subscriptions, a figure Larry Kramer mentioned on Naked Media yesterday (we’re promised the on demand version will be ready this week; check NakedMedia.org).
What media consumer isn’t enticed by the idea of paying one reasonable price and then getting whatever you want from, say, a swathe of subscription newspapers and magazines? This was an attraction of AOL in earlier days (they offered Time Inc. magazines through the service), and got them some added subscriptions. What if we could also add publications from Conde Nast, Meredith, Hearst and others? What if it were also the Financial Times and Wall Street Journal? (But can J.O. really herd all these cats together?) J.O. will have to be significantly less expensive than existing aggregators like Factiva, as well. And, Crovitz had the WSJ to work with -- that’s was a preeminent must-have brand for a well-heeled, info-hungry mobile audience.
The other founders are Court TV and American Lawyer founder Stephen Brill, and former cable exec Leo Hindery.
Ask Larry Kramer - April 14 on Naked Media
I'll be hosting Larry Kramer, founder of Marketwatch, of CBS' digital media division and really smart media and money guy on the next Naked Media, Tuesday, April 14, from 12:00 - 1:00pm EST.
I'm really excited to have him as a guest. Got a question for him? Send it along in the comments, or email, Tweet, Link In, or mentally beam me through my dental filings with what you'd like to ask. And please watch. You can logon here, now for a reminder and to ask questions or chart directly on the Naked Media show.
It should be a great show. Larry's not only really smart, is not afraid to speak his mind.
I'm really excited to have him as a guest. Got a question for him? Send it along in the comments, or email, Tweet, Link In, or mentally beam me through my dental filings with what you'd like to ask. And please watch. You can logon here, now for a reminder and to ask questions or chart directly on the Naked Media show.
It should be a great show. Larry's not only really smart, is not afraid to speak his mind.
Seminar: Finance for Media Professionals
Dorian's Teeming Media is sponsoring the following course. It's a great deal.
The budget in an organization doesn’t go to the best projects. It goes to good projects that are best presented in financial terms. The more you understand about how the company makes financial decisions, the greater your ability is to get the funding.
In these financially distressed times, you need more than ever to:
* understand the way money flows in your organization;
* bolster your financial skills and learn the finance behind decision-making;
* know how to interpret budgets, secure funds, earn revenue, and do more with available resources.
Whether you’re a creative media professional, an advertising executive, a producer, a publisher, an entrepreneur or in any other area of the media industry, this seminar will help you build skills that will make you more valuable, help you keep the job you have, get a new job, secure new business and make you a stronger competitor in today’s marketplace.
In less than three hours, we will teach you in depth how to read and understand:
* Balance Sheets;
* Income Statements;
* Cash Flow Statements;
and, crucially, why you should care about all of them.
Register here! Only 15 Seats Available. Special $50 rate for an intensive 3-hour seminar. March 23, 6-9 p.m.
The budget in an organization doesn’t go to the best projects. It goes to good projects that are best presented in financial terms. The more you understand about how the company makes financial decisions, the greater your ability is to get the funding.
In these financially distressed times, you need more than ever to:
* understand the way money flows in your organization;
* bolster your financial skills and learn the finance behind decision-making;
* know how to interpret budgets, secure funds, earn revenue, and do more with available resources.
Whether you’re a creative media professional, an advertising executive, a producer, a publisher, an entrepreneur or in any other area of the media industry, this seminar will help you build skills that will make you more valuable, help you keep the job you have, get a new job, secure new business and make you a stronger competitor in today’s marketplace.
In less than three hours, we will teach you in depth how to read and understand:
* Balance Sheets;
* Income Statements;
* Cash Flow Statements;
and, crucially, why you should care about all of them.
Register here! Only 15 Seats Available. Special $50 rate for an intensive 3-hour seminar. March 23, 6-9 p.m.
Fundamental, Not Cyclical - Media Becoming a Different Beast
While the current economic crisis is unveiling a wealth of troubles for many businesses and industries, it’s also masking some fundamental issues. Advertisers, publishers and media companies will presume that, once the economy picks up again, and marketers assign larger budgets, that they, ad-supported media, will come roaring back with the economy.
But even Disney CEO Bob Iger acknowledges that changes in consumer behavior are due to more than the economy. Craig Moffett, an industry analyst at Sanford C. Bernstein & Company, told The New York Times that it's not correct to call the slowdown in cellphone sales "a cyclical problem."
Companies that seize market share and are able to do well over the next six months or year may, indeed, shoot out of the gates toward the end of ’09, or beginning of ’10 (advertising tends to be a trailing economic indicator, unlike the stock market, which leads). Traditional media that hasn’t done a good enough job of addressing the market shifts may do better then, but over time will be in jeopardy -- a possibility picked up noted by NY Convergence (which I've helped build as a consultant), contrasting the forward-looking mood at the AlwaysOn On Media conference with the somber orientation of media execs at the Crain conference across town in New York.
At the On Media conference you could almost feel a shift in the air. Everyone was questioning everything: What valuations are, whether the venture capital model really works, whether VCs ask too much for their money, whether ad targeting and re-targeting will fall prey to privacy concerns; even the demise of ad networks that bought lots of inventory who are now sunk by using arbitraging schemes of buying ad space in bulk from the likes of Yahoo, and are now unable to sell it at a profit. At the same time, a bunch of widget-makers like RockYou and Meebo, and ad networks, and early stage investors talked about great growth and huge opportunities. There’s some real disruption here, and it’s fundamental. Social media expert Larry Weber likened big media's practices of demanding control to mafiosi, and hinted that unpaid media would bust the system apart.
The shifts, I'd say, are more fundamental, even than the old saw about horse and buggy or train companies not understanding they were in the transportation industry. The new media industry may not be like the old media industry. Sure there is still advertising and aggregating audiences. Great stuff -- content, we now say -- gets watched and read and listened to. You can talk about audiences, and demographics, and screens and technologies. Fred Seibert, ex of MTV and other traditional media, now of Next New Networks, kept driving the point home in the most recent episode of Naked Media (soon to be live at NakedMedia.org) how much he could draw on lessons of the past to inform his practices today. Yes, but. And it’s a big but, because today’s media require not only a different set of technical skills, but also a different mindset, one where literally everyone with any networked device has the tools to do something they can call media. A world where media consumers want to talk back not by yelling at the TV or writing a Letter an Editor may not publish, but by getting a response from the media creators and purveyors. Where fans will take and make something their own, and a media company can be created from a search algorithm.
The mindset and skills of today require a type of openness to innovation and audience participation (and I even recoil a bit at that phrase, because it’s almost as if there is no longer an audience that’s separate from the producers) that’s quite alien to many folks who’ve made media for decades. When the economy gets better, that will help us see how fundamental the shift has been.
But even Disney CEO Bob Iger acknowledges that changes in consumer behavior are due to more than the economy. Craig Moffett, an industry analyst at Sanford C. Bernstein & Company, told The New York Times that it's not correct to call the slowdown in cellphone sales "a cyclical problem."
Companies that seize market share and are able to do well over the next six months or year may, indeed, shoot out of the gates toward the end of ’09, or beginning of ’10 (advertising tends to be a trailing economic indicator, unlike the stock market, which leads). Traditional media that hasn’t done a good enough job of addressing the market shifts may do better then, but over time will be in jeopardy -- a possibility picked up noted by NY Convergence (which I've helped build as a consultant), contrasting the forward-looking mood at the AlwaysOn On Media conference with the somber orientation of media execs at the Crain conference across town in New York.
At the On Media conference you could almost feel a shift in the air. Everyone was questioning everything: What valuations are, whether the venture capital model really works, whether VCs ask too much for their money, whether ad targeting and re-targeting will fall prey to privacy concerns; even the demise of ad networks that bought lots of inventory who are now sunk by using arbitraging schemes of buying ad space in bulk from the likes of Yahoo, and are now unable to sell it at a profit. At the same time, a bunch of widget-makers like RockYou and Meebo, and ad networks, and early stage investors talked about great growth and huge opportunities. There’s some real disruption here, and it’s fundamental. Social media expert Larry Weber likened big media's practices of demanding control to mafiosi, and hinted that unpaid media would bust the system apart.
The shifts, I'd say, are more fundamental, even than the old saw about horse and buggy or train companies not understanding they were in the transportation industry. The new media industry may not be like the old media industry. Sure there is still advertising and aggregating audiences. Great stuff -- content, we now say -- gets watched and read and listened to. You can talk about audiences, and demographics, and screens and technologies. Fred Seibert, ex of MTV and other traditional media, now of Next New Networks, kept driving the point home in the most recent episode of Naked Media (soon to be live at NakedMedia.org) how much he could draw on lessons of the past to inform his practices today. Yes, but. And it’s a big but, because today’s media require not only a different set of technical skills, but also a different mindset, one where literally everyone with any networked device has the tools to do something they can call media. A world where media consumers want to talk back not by yelling at the TV or writing a Letter an Editor may not publish, but by getting a response from the media creators and purveyors. Where fans will take and make something their own, and a media company can be created from a search algorithm.
The mindset and skills of today require a type of openness to innovation and audience participation (and I even recoil a bit at that phrase, because it’s almost as if there is no longer an audience that’s separate from the producers) that’s quite alien to many folks who’ve made media for decades. When the economy gets better, that will help us see how fundamental the shift has been.
The Future (and Threat To) TV, and TiVO
On Wednesday’s “Naked Media” live show (soon to be available on demand at NakedMedia.org), Web TV entrepreneur (and long-time TV animation executive) Fred Seibert talked about how TiVo brought a lot of viewers to the programs on his Next New Networks, home of everything from car enthusiast shows to Obama Girl on “Barely Political” to shows for people crazy for comic books. He said that TiVo, hungry for content to distribute to TiVo subscribers, had struck deals with Web content providers like his company. Fred gets distribution to a new audience (and more views for ads). TiVo gets more content to subscribers paying their monthly fees.
TiVo, thus, becomes a box that not only allows time-shifting of traditional TV and ad-skipping, but also viewing of quality Web content on the TV as well. That’s something a lot of consumers don’t realize.
Later, at the Future of TV conference in midtown Manhattan, TiVO’s VP and GM, Audience Research and Measurement Todd Juenger said he didn’t like the traditional ways of classifying audience for advertising measurement purposes, that demographic groupings, such as women ages 18-49, were a far-from-perfect proxy for what advertisers really want. Procter & Gamble, where he once worked, is interested in women who want to use a particular product in a particular way: women interested buying a detergent with a particular smell, for example. That’s much more important than their age or any other group measurement. Beer companies would love to know if a household tends to buy Budweiser or Miller -- something, Juenger said, TiVo can tell when it maps the household to data from a grocery story shopping card such as that provided by the company Experion.
TiVo, thus becomes not just a measurement box, but the means by which an advertiser can serve ads more perfectly targeted to a household.
But TiVo, while a triple threat, also faces a threat. I asked Juenger whether the Internet was threatening his company just as his company threatens ad revenues for broadcast and cable TV. He said he felt there was room for it all, that TV screens are the better experience and that TiVo was bringing programming to people over those screens.
Well, yes. But. What about the increasing improvement in screens of all types, the desire for people to watch what they want wherever, however? Later at the conference, both a Fox executive and ABC's Rick Mandler pointed out that while the audience was still miniscule, the viewership of their programs on computer screens was growing (and they could build players for computers that didn't allow ad skipping). Seibert said he would provide his programming on any screen where people were demanding it. There’s not yet enough viewership on mobile screens like iPhones, he said, but as soon as there is, he’ll be signing distribution deals. And, when there is, where will TiVo be? If TiVo’s main value proposition is showing stuff on a TV hooked up to its machine, and that becomes irrelevant because Hulu or ABC.com or the Roku box hooked up to Netflix, or Apple TV provides the programming on-demand -- what would that do to TiVo’s business?
TiVo, thus, becomes a box that not only allows time-shifting of traditional TV and ad-skipping, but also viewing of quality Web content on the TV as well. That’s something a lot of consumers don’t realize.
Later, at the Future of TV conference in midtown Manhattan, TiVO’s VP and GM, Audience Research and Measurement Todd Juenger said he didn’t like the traditional ways of classifying audience for advertising measurement purposes, that demographic groupings, such as women ages 18-49, were a far-from-perfect proxy for what advertisers really want. Procter & Gamble, where he once worked, is interested in women who want to use a particular product in a particular way: women interested buying a detergent with a particular smell, for example. That’s much more important than their age or any other group measurement. Beer companies would love to know if a household tends to buy Budweiser or Miller -- something, Juenger said, TiVo can tell when it maps the household to data from a grocery story shopping card such as that provided by the company Experion.
TiVo, thus becomes not just a measurement box, but the means by which an advertiser can serve ads more perfectly targeted to a household.
But TiVo, while a triple threat, also faces a threat. I asked Juenger whether the Internet was threatening his company just as his company threatens ad revenues for broadcast and cable TV. He said he felt there was room for it all, that TV screens are the better experience and that TiVo was bringing programming to people over those screens.
Well, yes. But. What about the increasing improvement in screens of all types, the desire for people to watch what they want wherever, however? Later at the conference, both a Fox executive and ABC's Rick Mandler pointed out that while the audience was still miniscule, the viewership of their programs on computer screens was growing (and they could build players for computers that didn't allow ad skipping). Seibert said he would provide his programming on any screen where people were demanding it. There’s not yet enough viewership on mobile screens like iPhones, he said, but as soon as there is, he’ll be signing distribution deals. And, when there is, where will TiVo be? If TiVo’s main value proposition is showing stuff on a TV hooked up to its machine, and that becomes irrelevant because Hulu or ABC.com or the Roku box hooked up to Netflix, or Apple TV provides the programming on-demand -- what would that do to TiVo’s business?
Watch Fred Seibert on Naked Media, Noon ET!
Can Anyone Make it as a (Web Video) Entrepreneur?
Fred Siebert, founder of Next New Networks, will stop by the Scribe Studio on January 21 to talk about making the transition from network television heavy-weight to scrappy new media entrepreneur.
Join us for this live video webcast.
Fred Seibert is not only an award-winning cartoon producer who lead the remake of Nickelodeon into a leading cable network and was the original creative director for MTV. He also is the co-founder of Next New Networks, the Web-based home of Barely Political (hosted by Obama Girl) and ultra-niche networks for auto racing fanatics, comic-book enthusiasts. NNN has raised more than $23 million in funding from high profile venture firms like Spark Capital and Goldman Sachs, and recently brought on former MTV and Nickelodeon exec Lance Podell as CEO.
Seibert is plain-spoken and refreshingly candid about everything from how he’s raised money, to whether Web-based video like his can turn a profit, how he goes about finding talented people and turning their ideas into a businesses like the new blogging tool Tumblr and more — all while admitting huge failures, including one just a decade ago that cost him nearly every dollar he had.
Naked Media host (and MediaFlect author) Dorian Benkoil and Seibert will talk about the plans for Next New Networks, being an entrepreneur, and what anyone can learn from his triumphs and mistakes. Expect a wide-ranging, fun and frank discussion instructive for anyone in the media business today.
Fred Siebert, founder of Next New Networks, will stop by the Scribe Studio on January 21 to talk about making the transition from network television heavy-weight to scrappy new media entrepreneur.
Join us for this live video webcast.
Fred Seibert is not only an award-winning cartoon producer who lead the remake of Nickelodeon into a leading cable network and was the original creative director for MTV. He also is the co-founder of Next New Networks, the Web-based home of Barely Political (hosted by Obama Girl) and ultra-niche networks for auto racing fanatics, comic-book enthusiasts. NNN has raised more than $23 million in funding from high profile venture firms like Spark Capital and Goldman Sachs, and recently brought on former MTV and Nickelodeon exec Lance Podell as CEO.
Seibert is plain-spoken and refreshingly candid about everything from how he’s raised money, to whether Web-based video like his can turn a profit, how he goes about finding talented people and turning their ideas into a businesses like the new blogging tool Tumblr and more — all while admitting huge failures, including one just a decade ago that cost him nearly every dollar he had.
Naked Media host (and MediaFlect author) Dorian Benkoil and Seibert will talk about the plans for Next New Networks, being an entrepreneur, and what anyone can learn from his triumphs and mistakes. Expect a wide-ranging, fun and frank discussion instructive for anyone in the media business today.
"Shallow Thoughts:" We Need Biochip Implants
This one's about how we all need biochip implants so we can consume media as quickly as we download it.
Part of the "Naked Media" show. Most recent episode: Five Things to Change Your (Digital) Life, with Amy Webb of Webb Media Group.
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