Twitter as a Media Company

."Twitter is a media company: It gives you cool stuff to look at, you pay attention to what it shows you, and it rents out some of your attention to advertisers." from Twitter COO Dick Costolo On Ad Sales and the New Twitter.com | Peter Kafka | MediaMemo | AllThingsD

True enough. But don't forget the way Twitter is defining "media" at least openly in their news conference today, included YouTube and Flickr. In other words, platforms that put forth media others have created.

For more on Twitter's new .com overhaul see previous post: Can Twitter Seize the Desktop?